Pivot With Purpose Season 5 Episode 1 Full Transcript

Meghan Houle (00:00.462)
Katie Boyd, welcome to the Pivot With Purpose Podcast. Oh my gosh, thank you so much for being here. Long time coming, long time coming, new season, new vibes. We're shedding, we're showing up, we're doing all the things. So how are you, my friend? Yeah.

Katie Boyd (00:07.732)
It's been a long time coming.

Katie Boyd (00:16.828)
Yes, I am phenomenal. Yeah, I'm phenomenal. I feel really fricking good. I just came out of like an identity crisis, dark night of the soul. What the actual hell am I doing with my life energy? And I think it's funny because so many people look at people like us and they're like, they have it all together. Honey, I am one nutty buddy away from a grippy sock vacation, honey. And that is normal.

Meghan Houle (00:27.106)
Oh, me too.

Katie Boyd (00:43.804)
And I want people to know that in the business world, especially as women, like it's okay to like, let your shit explode every once in a while, because it's really about the death and rebirth, like letting the old things that no longer serve you kind of fall away so that you can go into that new elevated space. And you know what's really crazy? I'm being random right off the bat, but right now the nodes of fate, okay, so astrological for a second, the nodes of fate are in retrograde.

Meghan Houle (00:46.221)
Yeah.

Meghan Houle (00:57.654)
Yeah.

Meghan Houle (01:04.81)
No, I love it. That's it.

Meghan Houle (01:09.095)
Okay. Yeah, yeah, yeah.

Okay, oh god.

Katie Boyd (01:13.744)
So when the nodes of fate are in retrograde, we all have collectively and individually, these almost identity crises where we're like, what do I want the next me to be? And what is not working for me? So if everybody out there in Pivot with Purpose land is feeling this way, it's an energetic collective. It's not just you. And anyone that says that they're not feeling kind of like this abrasion, they're lying. Yeah.

Meghan Houle (01:40.786)
Yeah. Oh, I feel that's so, so hard. So thank you. As we were chatting, it's definitely been a week and there's some interesting energies out there. But also going deep into my own energy, I'm like, yeah, what is going on? And kind of been in this shedding season of like, who am I? What do I want to be doing for a bit? So that really makes me feel good that I'm not alone.

Katie Boyd (01:53.012)
extremely.

Katie Boyd (02:08.176)
Yeah. It's, it's, it's honestly, it's valid. It's validation. All of my clients are feeling it right now. All my clients are starting new businesses, closing down old businesses, starting new relationships, leaving old relationships, and just trying to elevate their lives because this isn't a dress rehearsal. We have this one time around in the merry-go-round and we have to make it.

Meghan Houle (02:10.518)
So yeah, yeah.

Love it. Yeah.

Meghan Houle (02:29.566)
Yeah. Oh, already so good. Well, I can't wait to dive into our conversations and the heart of Pivot With Purpose is obviously telling stories of how we have changed directions, shifted our mindset, shifted our lives, shifted our careers. And I know for our relationship, you know, we go a long way back in all things.

shopping, fashion, wellness, you know, all of it. But, you know, beyond the intro, tell our listeners a bit about like, who is Katie Boyd? What season are you in right now? You know, what's going on in your world? Yeah, yeah.

Katie Boyd (02:54.066)
Yes.

Katie Boyd (03:03.24)
Oh gosh. Whew. So really, I mean, I have been in the beauty industry since I was three years old. Like you know my story, obviously, so you're probably gonna be like, oh, this is the same old story I've heard a thousand times. But for your listeners out there, I've been in the beauty industry since I was three years old. I started doing pageants at a really young age. My mom was like obsessed with Miss America, and you know, all that stuff was mad cool back in the 80s, right? Everyone wanted to be Miss America. We'd all go around our TVs.

Meghan Houle (03:12.231)
Mm hmm. Oh, yeah. Yeah.

Meghan Houle (03:18.56)
No.

Meghan Houle (03:28.044)
Yeah.

Katie Boyd (03:33.028)
And we've like watched Miss America and like Miss America was like the girl next door that everyone inspired to be. And so I started doing pageants at a really young age. I did pageants from the time I was three years old up until a time I was about 24. And when you're 24, you're kind of like put out to pasture your old beans, right? Like, that's just how it is in the beauty industry. Well, it used to be now it's totally changed, pivoted immensely. But when I was 24, I.

Meghan Houle (03:45.102)
Wow.

Meghan Houle (03:49.247)
That's it. Yeah.

Katie Boyd (03:57.584)
I didn't want to compete anymore. It was, it was just got so competitive. I was hurting my body. You know, I was dieting all the time, getting ready for competitions. Like it's very expensive to do pageants. You have to have all kinds of different coaches and hair and makeup and clothes and all that kind of stuff. So I didn't want to leave the pageant industry, but I didn't want to compete anymore. So I said, what can I do? Long story short, I started just coaching my friends. I was doing their meal plans. I was doing their workout plans. I was coaching them, styling them, teaching them walking.

interview coaching, the whole nine yards. And I did that for over a decade. So I was the official coach for Miss Universe, Miss USA and Miss America. You know, so I'm sure that they heard in the intro that I had a television show called Wicked Fit, which is how I met you. Yeah, it was so crazy. And so obviously I pivoted from being in that industry to staying in the industry, but totally changing my role. And I became really like the den mother.

Meghan Houle (04:34.978)
Yeah.

Meghan Houle (04:40.862)
which is how we met. Yes.

Meghan Houle (04:48.471)
Yeah.

and

Katie Boyd (04:54.148)
if you will, of all these girls. And my girls started winning. And in the pageant industry, just like any subculture, you know, if you get winners, you get a name and then everybody wants to start working with you. And so I did that for 10 years. And then after my television show wrapped, I met my now husband and he was very spiritual doing a lot of...

Meghan Houle (05:00.279)
Yeah.

Meghan Houle (05:05.896)
Mm-hmm.

Katie Boyd (05:17.264)
you know, self-development, which I had always done self-development. I just didn't know I was doing self-development because no one told me I was. I was just like, OK, I have to write my goals and I have to, you know, do my mantras and I have to do all these things. And so my husband was really the one that catalyzed kind of my spiritual awakening. And which is, you know, it sounds like really fun, like unicorns and rainbows to have a spiritual awakening. But the truth of the matter is, is that it can be like the darkest, hardest time of your life because, again, you have what we call...

in the biz, the dark night of the soul, where you're like, who am I? Why am I here? What's the point of all this? Who am I helping? What's my purpose? Which I think is for all of us, multi-passionate creatives and service providers out there, it's something that you desire to know, that you're helping people and that you're really making a difference in people's lives. At least for me, that's one of my most important things. It's what gets me up out of bed in the morning. And I just...

had that spiritual awakening and I was like, I can't keep doing this when I'm doing in an industry where everything is about the physical three dimensional outside and no one gives an actual F about what's going on in their hearts. They don't care about what they think, they don't care about their actions, all they care about is what I look like in a swimsuit.

Meghan Houle (06:28.663)
Yeah.

Meghan Houle (06:36.482)
Oh, yeah. Well, and I want to ask because it maybe ties into but you know, that interview portion where I feel like is so tough sometimes now I mean, we've seen the memes we've seen the girls blackout on stage and like lose it. You know, like not English forming sentences. But it's funny because you know, obviously, a lot of professionals tune in a lot of people I work with that interview and it's like, it's so hard to talk about ourselves, let alone put ourselves on the spot. So how did you like

Katie Boyd (06:47.632)
Yes. Oh, I've blacked out. I've had blackout times.

Yes.

Katie Boyd (07:04.304)
Yes.

Meghan Houle (07:05.49)
navigate all of that in terms of preparation. You're right. Because you're like, people aren't necessarily caring about your thoughts, but there is a thought process in this program where you have to like speak your mind. So how did you do that? Yeah.

Katie Boyd (07:15.44)
Yes. Right. Well, I had interview coaches, like professional interview coaches that charged, you know, $1,000 a session. This was back in like the 90s in the early 2000s. So it's gone exponentially, literally, seriously, it's crazy. And I remember being in interview and being so carb depleted, right? Cause you're like getting ready for our bikini competition. So I have like no carbohydrates, my brain's not even functioning, I'm dehydrated because

Meghan Houle (07:25.666)
Wow, yeah.

Meghan Houle (07:29.574)
Now they're probably like 25,000. Yeah.

Meghan Houle (07:41.025)
Yeah.

Katie Boyd (07:45.232)
we would like do like a whole depletion up to the point where you compete, where you'd like cut your water down. I mean, it was mental. Like I could, that's a whole, we could do a whole podcast just on that. That would like blow people's minds, right? And then I have to get up on stage or in an interview process and they're asking me, you know, how do you feel about women wearing burkas? And how would you fix like the crisis, the money crisis or like inflation? And I'm like, I'm 19 years old.

Meghan Houle (07:52.985)
Yeah. Right, that's next, yeah. Yeah.

Meghan Houle (08:09.226)
Right, I would like a bagel. Like, does anyone have a bagel with cream cheese?

Katie Boyd (08:12.356)
Anybody have a KitKat king size KitKat bar that I can wrap my mouth around? Like that's where my brain was going. But I felt like it was so fake and it was so forced. And now it's so funny because we're both older now and we do a lot of coaching. And it's so funny, like I think about how my whole life has gotten me ready to be the person I am today, even though so much of it was a negative association and experience.

Meghan Houle (08:17.831)
Right. Yeah.

Meghan Houle (08:24.49)
Mm-hmm. Yeah. Yes. Yeah.

Meghan Houle (08:39.466)
Right.

Katie Boyd (08:41.072)
So yeah, the interview portion was killer. I cringe thinking of like poor girls, like becoming memes like the Iraq, the Afghanistan. God bless that girl. I don't know if you remember her. Do you remember she was like one of the memes where they asked her something and she was like, the Iraq and the Afghanistan. Yes, and I coached her and she was one of the smartest girls ever and she just had a blackout moment. And you know what? She was suicidal after that because so many people made fun of her.

Meghan Houle (08:56.234)
Oh, yes, was it like Miss South Carolina or something? I remember in the Miss America, yeah, yeah. Oh, geez. Yeah, yeah, it's so stressful. Oh my gosh. Yeah, yeah, yeah.

Katie Boyd (09:10.416)
You know, so it's like there's a lot of pressure on these women, but I'm so blessed and grateful that I was involved in this because when I had my television show, when I was on Dr. Oz, when I was on Oprah, all these different things, I had no problems just getting up there and just acting like it was a pageant. So yes, I believe that even the most negative experiences and the hardest experiences in our lives,

Meghan Houle (09:18.455)
Yeah.

Meghan Houle (09:29.998)
Mm-hmm. Right, yeah.

Katie Boyd (09:39.448)
it all has a silver lining. And I don't want to be toxically positive because that's not my jam, as you know, but I really do believe in, I'm so grateful that I went through all that because at the time you're like, why am I doing this to myself? But then you're like, when you're 40, you're like, oh, I had to do this because it got me, right?

Meghan Houle (09:44.588)
Yeah.

Yeah.

Meghan Houle (09:53.322)
Yes, it all makes sense. Yeah, and now it makes you to the coach and the person that you are today. I think our experiences that we acknowledge, that we go through the hard times, and not to say if you haven't had a hard life, you can't do all the things, but I feel like there's different perspectives, especially when we have that self-awareness to say, okay, there was a purpose behind this pain, struggle, all of that. And then, you've really made these amazing, meaningful.

Katie Boyd (10:00.316)
Yes.

Katie Boyd (10:10.268)
Yes.

Meghan Houle (10:21.798)
pivot. So you know, what would you say was a pivotal year for you in your life where, you know, things just really changed, like everything started coming together, you know, you were doing pageants. And I know we work together from the fitness side, and you were still doing it. But like, was there a pivotal year where you're like, okay, I'm tearing, I'm tearing it all down and burning it down. Here's the new and improved, like Katie Boyd and bitches like all that. So tell me what was that look like? Yeah.

Katie Boyd (10:46.364)
I think I burn things to the ground like once a year. Like that's just who I am, because I just get stagnant, I get bored and stuff. But I will say, so I said, like I had this spiritual awakening and that was around like 2011, 2012, where I was just like, what am I doing? I resigned from doing the pageant stuff. And everyone told me, Katie, you are committing business suicide. Like this is who you are. You are...

Meghan Houle (10:48.842)
Right, it's good, me too. Yeah, yeah. Yeah.

Meghan Houle (11:00.613)
Mm-hmm.

Mm-hmm.

Katie Boyd (11:12.66)
Katie Boyd's Misfit Club. You are Wicked Fit. You are this household name all across the globe and you're so niche. And we always talk about in the coaching industry, go really super narrow and super deep. Try not to like, be everything to everyone, right? And I was just like, I don't wanna be this person anymore. And I was so afraid and thank God that I had such a support system around me, especially my husband who was like, listen, you never make another dime for the rest of your life. He's like, I got you boo.

Meghan Houle (11:26.306)
Be something for everybody, yes, yeah.

Katie Boyd (11:42.076)
which I know that a lot of, that's a privilege and I know a lot of people don't have that in their lives. And I had never had that, which I think is the reason why for so many years, I just kept grinding and hustling and pushing and trying to put the square peg in the round hole and like making it work and manipulating and cranking. And that just, that's not a feminine energy. It's a very masculine energy. But you know, cause we've had these conversations before, we were raised, cause we're similar in age. We were raised to be like, you gotta be,

Meghan Houle (11:58.646)
Yeah.

Right, no masculine, yeah.

Meghan Houle (12:09.49)
Mm-hmm.

Katie Boyd (12:11.964)
the woman who goes out and gets the bacon and fries it in a pan and dress in like Chanel and look beautiful and be in shape and have the perfect house and the perfect car and the perfect husband and the perfect cat. It was always like such a masculine energy. And so when my husband said, listen, I don't care if you make another red cent, I'm gonna take care of you. It was like, it gave me that permission to be like, oh my God, like I have to pivot out of this. So one day I was meditating and I was meditating on my couch and I was

doing my regular transcendental meditation and all of a sudden, like something came to me and showed me this picture in my mind of when I was a little girl and I write about this in my book, when I was a little girl, there was this boy that I had a crush on in school, it was like third grade, and he was trying to swap like Frito Lay's for like a pudding cup. And I was like, bitch, I'm not giving you this. I want my pudding cup, like get out of here, right? And he was like, you're a bitch. And I remember going home and I was crying and my grandma was like, why are you crying? And I'm like,

Meghan Houle (13:01.767)
No, yeah, it's delicious. Mm-hmm. Huh, ooh, yeah.

Katie Boyd (13:11.184)
you know, so and so call me a bitch. And what does this mean? Am I a bad person? You know, because when you're a little kid, you just want everyone to love you and you want to people please, especially if you were raised in that environment like I was. And she, my grandmother knelt down beside me and she said, Katie, being called a bitch is a good thing. It means that, she told me about the acronym, which I was like third grade and I was like, what the fuck is an acronym? I'm just learning adjectives at this point and pronouns, right? And so she was like, an acronym is...

Meghan Houle (13:21.064)
Oh yeah. Yeah.

Meghan Houle (13:35.848)
Right.

Katie Boyd (13:39.408)
you know, where each letter stands for a certain word. And she says, bitch means being in total control of herself. And I remember it, I must've folded it up and put it in my back pocket for 20 something plus years. And during my meditation, I was like, oh my God, this is the next evolution of what I'm gonna do. I am gonna teach women how to get everything in their lives that they desire by being.

Meghan Houle (13:42.795)
Yeah.

Meghan Houle (13:52.258)
Yeah, wow.

Katie Boyd (14:04.104)
the HBIC, the head bitch in charge of their ambitious life. And that's where this whole ambitious baby was born. And I just dropped everything that I had worked 20 plus years for, trusted the universe, trusted my support system, and then started this ambitious movement. And since then it's been a podcast, events, I speak all over the world, I wrote a book, like do podcasts, I do all these types of things. And people told me that I was gonna commit business suicide.

Meghan Houle (14:06.324)
Mm-hmm.

Meghan Houle (14:10.702)
I love it.

Meghan Houle (14:14.519)
Yeah.

Meghan Houle (14:23.575)
Mm-hmm.

Meghan Houle (14:29.746)
Mm-hmm. Yeah.

Katie Boyd (14:34.012)
But when I really trusted that the universe had my back and that this was the next pivot, this was the next evolution of Katie Boyd and her brand, and I just really trusted on an innate level, it was like all the angels, all the guardians, all the guides, all the fucking aliens came down from wherever and were like, we're gonna miss you in this. And since that, I have like quadrupled my income. I'm working with very serious women who,

Meghan Houle (14:52.19)
Yeah, yeah. It's so powerful. Yeah.

Meghan Houle (14:59.117)
Mm-hmm.

Katie Boyd (15:03.188)
really want to go to the next level and they trust me and they see the 20 plus years of work that I've put into this industry and that's where it is. So I think one of the biggest things that I can tell any listener out there is like if you are feeling this gnarling pull in your heart that something is not working for you anymore in what you're doing. I don't care what it is. It could be your business. It could be a relationship. It could be anything. A job.

Meghan Houle (15:12.407)
Yeah.

Katie Boyd (15:33.404)
your career that your father wanted you to do because he never got to be a lawyer, so he forced you to go to law school.

Meghan Houle (15:38.186)
Oh yeah, and I call her Aunt Sally too. Aunt Sally at Thanksgiving is like, girl, you need to be a nurse. And you're like, Aunt Sally, I can't look at blood, but thank you, you know, but right. Now when that sits with you, right, yeah.

Katie Boyd (15:47.344)
This is, but how many people don't listen to that? How many people, exactly. And how many, I have so many clients that come to me who are so wealthy, so successful, look great on paper, have accolades up the wazoo. They are so unhappy in their lives. They are so lost. They're so disoriented and disassociated with their lives. They're just literally living like just this stagnant, little boring flatline life. And I'm just like, dude, no one's holding a gun to your head.

Meghan Houle (16:13.709)
Yeah.

Katie Boyd (16:17.08)
saying that you have to keep doing this. Like, you have to take a step back. And sometimes, and I tell my clients this all the time, and I know that this is not a popular opinion, but I always love to give unpopular opinions. Sometimes the best thing you have to do is shut your fucking mouth, take a step back, be in silence for like two days, three days, and just say, I feel like I'm in a fog, I don't know what my next step is, please help me.

Meghan Houle (16:28.686)
Mm-hmm.

Meghan Houle (16:33.41)
Mm-hmm.

Katie Boyd (16:46.508)
If you believe in God, if you believe in Allah, you believe in Buddha, you believe in fucking Archerian aliens, I don't know what you're into. But just taking that step back, because in the day and age that we all live in right now, we're running around like headless chickens. And we all as women especially, and I know that you have male listeners too, but just everyone in general, but women especially, because that's who I mostly work with, we have this thing called rushing woman syndrome.

Meghan Houle (16:47.91)
Yeah.

Meghan Houle (16:53.356)
Mm-hmm.

Meghan Houle (17:09.064)
Mm-hmm.

Katie Boyd (17:13.328)
We just go from the next thing to the next thing to the next thing to the next thing. And we don't even give the seeds we plant time to come up from the ground. Not even bare fruit, but just peek their little heads up from the dirt. And that's the thing is like, that's why so many people are all over the place because they're just so distracted by the next shiny thing. And I think of my career and I'm like, dude, it took me 20 years not to learn, but to unlearn.

Meghan Houle (17:22.206)
Yeah, Crow, yeah, yeah.

Meghan Houle (17:27.67)
Yeah.

Katie Boyd (17:43.224)
all the things that don't serve my highest, greatest good and don't fill me up. Like these types of things, what I'm doing with you, love it. Makes me like juicy, okay? If you say to me, Katie, I want you to go on Zoom calls all day today. And I just want you to stare at people's faces and I want you to listen to them talk about the same shit over and over and over again. I would rather like wear a hair shirt filled with like fire ants and glass.

Meghan Houle (17:50.378)
Yeah, yeah, aww. Mm-hmm.

Katie Boyd (18:13.372)
then do that. But I know that about myself and it took me so long because like we have this conversation all the time like during the pandemic, that's all we did. Staring at the Zoom. It pulls your soul, it burns you out, right? So it's like, if I know Katie Boy does not like to do that and I have a client that says, I wanna do one-on-one coaching with you, but I need you to Zoom with me. I say, yeah, I'm sorry, I'm just not the coach for you.

Meghan Houle (18:14.549)
Yeah, no, yeah.

Meghan Houle (18:19.487)
Yeah.

Right. And it's exhausting. I know. We're all burnt. Yeah.

Meghan Houle (18:41.446)
Mm-hmm. Yeah.

Katie Boyd (18:43.224)
and then they can take it or leave it. You know, because I know that I'm not gonna be the best coach for them. Like I don't wanna see their faces. I need to move my body while I'm on a call. Like when I'm on a call with someone, I go on the treadmill, I go on my Peloton or I walk around or I'm like just moving because that's what helps me think. And I don't wanna stare at your face the whole time and watch you, you know, like yell at your kids, your whole, the behind your, in your house is a mess.

Meghan Houle (18:45.002)
Right. Yeah.

Meghan Houle (18:49.451)
Right.

Meghan Houle (18:53.687)
Yeah.

Meghan Houle (19:08.418)
Who's it? No, it's got, what's you got going on? No, I love that. Oh my God, there's so many nuggets in there. And I think, so takeaways from there, like the moment of clarity, like giving yourself space and time to sit, sit with yourself, sit with your thoughts. Then also like, what do you wanna do? What don't you wanna be doing anymore? And like really taking stock in that, you know, quieting those voices, but then also.

actioning it, right? So I work with a lot of people that are like, well, I'm just going to see, or maybe something's just going to come into my … No one's thinking of you and nothing is going to drop from the sky, everyone, right? So if there are a couple of things. So first and foremost, if there is someone who maybe is struggling, has an idea …

Katie Boyd (19:43.824)
No, absolutely.

Meghan Houle (19:53.95)
or feels like they have that pivot with purpose, but like not sure the steps, because it can be overwhelming. How do you teach people to take the first step? And then the second part, like what do you think is a common theme that people are like constantly coming to you about? Yeah, I know, yeah.

Katie Boyd (20:07.152)
Oh my God. So the first thing is, and this is my best advice to anyone out there, stand on the shoulders of giants. So look at the person out there. It could be on Instagram or TikTok. It could be on a website, a blog. It could be on your Facebook. It could be like a word of mouth. Like this person is amazing. She's like changing my, she changed my life. He changed my life. Go to the person that you desire to not be like or copy.

Meghan Houle (20:13.409)
Mm-hmm.

Katie Boyd (20:33.18)
but you just love their vibe, you love their passion, and you know that they can help. Because what's gonna happen is when people, I think, and we have had this conversation a million times, coaching, I have coaches, you have coaches. Coaching is so important, especially if you're in a service industry. If you're a coach and you don't have a coach, why would someone else pay you to coach them? Because you don't see the value in coaching. So stand on the shoulders of giants means find the person who you look up to.

Meghan Houle (20:45.226)
Yeah, yeah.

Katie Boyd (21:03.348)
who like is doing maybe what you wanna do or has a business that you wanna have. And pay them, not for one-on-ones and text messages and all this bullshit, pay them for their 20, 30, 40 years plus of experience. Cause that's what you're paying for. When someone tells you how much they cost, you're not paying for like exchanging their time. You're paying for the 20, 30, 40 years of experience. That when someone comes to me that's starting a business in the service industry and they say, hey, I'm gonna do A, B, C, and D. And I'm like, no, you're not. Cause it doesn't work.

Meghan Houle (21:18.242)
Mm-hmm.

Katie Boyd (21:33.552)
It's a waste of your time. And in a month, you're gonna know that this doesn't work and you're gonna come crawling back to me and you're gonna be like, shit, that didn't work. I should have listened to you, right? And also get a coach because if someone that you desire to be like can help you, they're gonna help you in a very short amount of time compared to like you doing your recon work. Because this is what happens, and I know you know this. I know you know this. People are all research, no execution.

Meghan Houle (21:57.198)
Yeah.

Meghan Houle (22:02.262)
Oh yeah.

Katie Boyd (22:03.1)
So they wanna like go on all these things and research their balls off. And then there's like no execution put behind the research, which I see a lot because people think, and this is a subconscious unworthiness, where people go, I gotta gather all this information. So they're like, I need all this time gathering information. And then they're so burnt out from gathering the information that they don't do the execution on the things that they learned. Like I went to a breathwork conference in Utah last week and the doctor,

Meghan Houle (22:28.994)
Wow, yeah. Yeah.

Katie Boyd (22:32.72)
came up to me and he's like, you're so in touch with your body, like you're so good at this blah and he's like, what did you think? And we were just kind of like shooting the shit and I looked at him and I said, Dr. Anand, you know that 98% of this room is never going to leave here and do what you taught them. He's like, you really think so? And I was like, I hate to burst your bubble buddy, but 98% of these people are not going to do it. Now the 2% that do it, they are going to change their lives, they're going to do everything and more.

But you have to understand that is the percentage. 98% of the people that we work with are never going to do the things that we tell them to do because they are so afraid. It's a fear thing. It's an unworthy thing, right? Yep. Mm-hmm.

Meghan Houle (23:05.642)
Right, yeah. Interesting. Yeah, no, I feel that. I mean, I just had a conversation around that today where we put so many blocks or individuals put so many blocks and it takes a lot of time to work through that and you can't do it alone nor do you have to. Right, yes.

Katie Boyd (23:22.801)
Yes.

Katie Boyd (23:26.492)
And that's why I think it's important to get a coach who has like an energetic therapy or like a healing background, because like, and that's what I do, because if someone comes to me and they, I'll tell you, this is something that happened to me recently. Someone recently I was working with, she's an amazing coach, she's in the spiritual realm. And my company, KB Marketing Solutions, just created an entire app, just like mine, for her, for her community, okay? And so we made this whole nurture campaign in the seven day,

Meghan Houle (23:33.178)
Mm-hmm.

Meghan Houle (23:51.571)
Awesome. Yeah.

Katie Boyd (23:56.208)
free trial so people can try it before they buy it. And like she had her first week, a hundred clients join her app. Okay. Now, when she, when I texted her and I said, how are you doing with sales? And she's like, I only sold one thing out of the hundred. And I'm like asking her like how she's closing them and how she's doing this. And she calls me and we had our one-on-one appointment and she goes, you know, Katie,

Meghan Houle (24:01.826)
Oh wow. Yeah.

Katie Boyd (24:16.784)
everything that's going on with the world right now, that people just aren't paying attention and no one's buying anything. And I said, I'm gonna fucking stop you right there. And this is how I coach and you know this about me. I'm very brutally honest. I'm gonna say, I'm gonna stop you right there. Go to Apple, go to Louis, go to Chanel, go to any of these fancy places. The lines are out the damn door to buy luxury bags and phones and all this crap. Either you are not giving a good product, which I know is not true because she's really talented.

Meghan Houle (24:25.849)
Mm-hmm. Yeah.

Meghan Houle (24:37.453)
Mm-hmm.

Mm-hmm.

Katie Boyd (24:46.092)
or you have a block of unworthiness, I don't deserve money, okay? And so I went with her and I broke it all down. And you know what? We found out that when she was a little girl, her grandfather who raised her would say, you know, we're not the Rockefellers and money doesn't grow on trees. And like, you have to work really hard to make money. And that's not true. This is something that we have been brainwashed by.

Meghan Houle (24:50.602)
Yeah. Mm, yeah.

Meghan Houle (25:12.178)
No, it's so true. Yeah, that's true. Yeah.

Katie Boyd (25:13.388)
older generations, right, who have gone through depressions and world wars and all these different things. Yes. And even though we don't believe it on a three-dimensional heart level, it's brainwashed into the groove patterns of our brain in our reticular activating system. So even though your three-dimensional self knows that you're giving a good product and you're amazing, the subconscious mind is always like whispering, there's never...

Meghan Houle (25:18.11)
Right scarcity like full scarcity mode 24 seven. Yeah, there's not enough

Meghan Houle (25:25.472)
Yeah.

Katie Boyd (25:41.012)
There's not enough to go around. No one's paying attention. No one's buying. Like every, the inflation, the economy's bad. Listen, it's been like this since the fucking dawn of time. And guess what? During the Great Depression of 1929, there were people who lost everything. They were blowing their brains out on Wall Street because they literally lost every cent they ever put into the stock market. And then there was people like the Rockefellers and the Rothschilds and the Carnegie's that were making millions and billions of dollars.

Meghan Houle (25:42.49)
Yeah.

Meghan Houle (25:51.772)
Mm-hmm.

Katie Boyd (26:11.596)
So it's a mindset and we have to deprogram. So number one is stand on the shoulders of giants. Number two is get a freaking coach that also understands that y'all have blocks and you need to unblock the blocks because you can create the perfect product. You can be the best at what you do, but if you're blocked in here somewhere, you're never gonna get to that next level. That's another thing. And the third thing I think is

Meghan Houle (26:11.734)
Yeah.

Meghan Houle (26:14.986)
Yeah, yeah, yeah.

Meghan Houle (26:35.039)
Yeah.

Katie Boyd (26:37.32)
kind of like intertwined and I teach this in my book and I teach this on my app is, it's not about money and it's not about power and it's not about success. It's about how do I desire to feel every day of my life? So I talk about core desired feelings a lot. I also talk about what do you want, like if you were to create your perfect day, now I'm not talking like our perfect day, like our perfect day is like, start with Aperol spritzes around noon,

Meghan Houle (27:02.291)
Mm-hmm.

Katie Boyd (27:07.undefined)
drink like red wine and Napa like where you know like this is our perfect day on our like vacation. Okay.

Meghan Houle (27:07.387)
Yes. Yes, yes, yes. I know it's a little concerning that those are like the Instagram memes that I'm like, wow, I really need to like not be just known for like wine and apparel. But that's a whole nother conversation. I love you.

Katie Boyd (27:21.272)
I'm here for it though. No, I am so, you're so motivational on social, but I do love your drinking and I do love your fun. Let's be honest, it's my favorite.

Meghan Houle (27:31.03)
Not every night everybody, but you know, we do it. We do the things. Yeah, yeah, yeah.

Katie Boyd (27:34.064)
Yeah, absolutely. So I'm not talking about like a vacation day, okay? I'm talking about a work day where you're productive and you're doing shit. How, what do you want your perfect day to look like? And how do you wanna feel every day when you get up? And how do you wanna feel when you put your head on the pillow at night? And I think like what I have my girls do is just choose feeling words. And I've talked about this for, at Nausium for years. It's like, you can have

Meghan Houle (27:38.814)
Yeah.

Meghan Houle (27:43.38)
Mm-hmm.

Katie Boyd (28:02.268)
billions of dollars. I have friends who are billionaires. I love them, but they are some of the most downtrodden, negative, unhappy people I've ever met. It's never enough. They've been divorced and married four, five, six times. Their kids don't speak to them. Like their dog hates them. Like it's just, so what? They have billions of dollars. Who gives a shit? I would rather have a couple million in the bank and be really fucking happy.

Meghan Houle (28:11.843)
Mm-hmm. Yeah.

Meghan Houle (28:20.595)
Right.

Right.

Meghan Houle (28:28.022)
Yeah.

Katie Boyd (28:28.644)
Right? And feel the way I want to feel. So my number one feeling that I desire to feel, and I think this is probably one of yours too, I have to feel free. If I wake up in the morning and I look at my schedule and I'm like, oh, I have to talk to this person. Oh my God, I have to do that thing. Dude, rocket me to Mars. I don't want to be on this planet anymore. Like that's how much I get, it's abrasive to me. So when I look at my schedule and I say,

Meghan Houle (28:34.647)
Yeah.

Meghan Houle (28:43.148)
Yep.

I know.

Meghan Houle (28:52.411)
Mm-hmm.

Katie Boyd (28:54.532)
I get to go get my hair done today. And then I get to go do a podcast with Megan. And then I have a one-on-one and then I go get, like I get to make dinner for my husband. And maybe I'll like watch a Real Housewives and like me, you know, and then I'm gonna cook dinner. And to me that feels free. It feels good. It feels yummy. I don't wanna work from four in the morning till 10 o'clock at night. Like I think we've been sold this boss and this is actually going out of style. I wanna know what you think about this. That boss bitch.

Meghan Houle (29:10.823)
Mm-hmm.

Meghan Houle (29:19.93)
Mm-hmm. Yeah, yeah.

Katie Boyd (29:23.792)
like boss babe, like grind, hustle, culture, you know, work, don't have any like fun in your life. Like I really feel like that's, again, it's a very masculine energy that we've all been sold. I don't think it's really serving us as women anymore. And I think we also have to let that go. So knowing how you wanna feel every day, doing the things that it takes to get to that feeling, if you're in your day and you start feeling not good,

Meghan Houle (29:35.839)
Yeah.

Yeah.

Yep. Love it.

Katie Boyd (29:50.708)
where like for me it's freedom, right? So it's like, if I start feeling constricted and constrained and like too tight, I booked myself too tight. I can't even take a pee. I can't even go get a glass of water. We all have those days where I'm sure you have them too. You've had them a million, million times over. I have to take a step back and go, okay, no one's gonna sit me down and go, Katie, do you not feel free today? Oh, what are we gonna do about that? No one's coming to save you.

Meghan Houle (29:59.434)
Right. Yeah. Yep. Oh yeah.

Meghan Houle (30:11.638)
Right. No, no.

Katie Boyd (30:14.352)
So you have to look at your schedule and go, yeah, know what? I'm putting 15 minute breaks in between all my calls, or I'm gonna have a lunch, an hour and a half lunch break. And it's especially hard when you are an entrepreneur and you make your own schedule because, and there's always, especially like us, we're like wearing all the hats, right? Like we're doing the, like before we came on, here I am with my kid, she's fixing my podcast equipment cause I couldn't like hear you, you know? And I'm like, it's always something.

Meghan Houle (30:28.91)
There's always stuff to do, always. Yeah, yeah, yeah.

Meghan Houle (30:41.842)
Right, you're like, help, I need an adult. No, I love, love all of that. And I feel like there's seasons, right, where you may feel like, okay, you have a big thing coming up or whatever, where you do feel the time is needed to put in, but putting it in that feels like there's still a purpose and a why, not that it's forced, is also where you're getting the best outcome. Because don't you feel like the energy for what we put behind things is also

Katie Boyd (30:45.574)
Right?

Katie Boyd (30:57.65)
Yes.

Meghan Houle (31:11.286)
really like how those outcomes are going to be successful or not. Right? Yeah.

Katie Boyd (31:12.564)
Huge.

Katie Boyd (31:16.004)
Yes, absolutely. And I think another really important thing to know for everyone out there listening is that no one really cares about what you're doing. They really don't give to Fox. And I think that that's one of the, and I know this is like, really? God, this girl is mean. Yes, I am. No one's thinking. I will give you an example. I'm doing this.

Meghan Houle (31:25.887)
Mm-hmm.

Meghan Houle (31:33.946)
No, I say it all the time. Yeah, nobody's thinking about you. No. Yes. Yeah.

Katie Boyd (31:43.592)
Halloween, so like it's called Samhain, right? So Samhain is what Halloween used to be back and when it was in Europe and then it came to our country and then we called it Halloween, right? So I'm having this like witch box event where I make these adorable boxes, they're gorgeous. It has everything you need to do this like protection spell. And then I'm having an event at my home where we all like do this protection spell. We have like drinks and food and I teach them how to like use.

Meghan Houle (31:53.091)
Mm-hmm.

Katie Boyd (32:10.92)
candles to scry and we do our spell work together and it's just really spooky fun girl time, right? You don't even have to be into like any of this type of stuff to actually just like do it, right? It's a full moon, it's gorgeous. So last night I have the witch box. Usually it's the bitch box, right? When we do like our bitch boxes, but now we're doing the witch box. So I have like what I call the witch box sweatshop in my basement.

Meghan Houle (32:19.978)
Yeah, yeah, yeah.

Meghan Houle (32:26.05)
Mm-hmm.

Meghan Houle (32:33.622)
Mm-hmm.

Katie Boyd (32:33.796)
So my husband will put together the boxes and then my kid will like put all the bubble wrap and all the tissue paper and I will pack it and then I will make beautiful notes and I will put their swag in there and I will ship it out to them, right? And then they all come and they bring their box and they come to the event. It's just fabulous. Okay, well, last night I'm packing in the sweatshop and people are DMing me and they're like, Whoa, what the hell, Katie? You didn't tell us about this box.

Meghan Houle (32:42.602)
Mm-hmm.

Meghan Houle (32:49.902)
That's awesome, yeah.

Katie Boyd (33:02.488)
I didn't know about this box. I can do this box. What the hell? And I'm like, dude, I have sent out 7,000 emails. I've done 7,000 Instagram stories. I've ticked talked. I've, I've done, I've done it all.

Meghan Houle (33:05.504)
Yeah.

Meghan Houle (33:09.944)
Yeah.

Yeah.

Carrier pigeons are dropping notes like from the sky. Yeah, and no one anything these days. I'm telling you it's great It's wild, isn't it? Yeah

Katie Boyd (33:17.712)
Cat, oh, it's like, ha-caw, yeah, and things are just.

Girl, when people like, I have to have the perfect copy on my Instagram. No, you don't, because no one's reading it. Because people are like in this weird, like I have the attention span of a gnat and I'm just scrolling and scrolling and scrolling, right? And that's how their brains are wired. So I was getting so frustrated. Now, mind you, in like the 12th hour, we sold like a ton more boxes so that we were in the sweatshop for longer. But I just was like, dude, what the hell is wrong with everybody? And then I had to remind myself, Katie, take your own GD advice.

Meghan Houle (33:27.219)
Yeah, no one's reading.

moment.

Right. Yep.

Meghan Houle (33:49.623)
Yeah.

Katie Boyd (33:52.568)
No one's paying attention. Everyone is so enthralled in their own lives, which we all should be. And no one's gonna come and support you. Like, Meg, how many times have you done amazing things, thinking, all these people are gonna support me? And no one gives a shit. And it's the craziest thing, because the people who you love the most, like your family, your closest friends, all these things, like they love you and they support what you do and they're proud of you. But they also, and I hate to say this, but this is a very hard pill to swallow, but it's the truth.

Meghan Houle (33:56.462)
So true, yeah.

Meghan Houle (34:04.27)
A thousand million times. Yeah.

Katie Boyd (34:20.688)
A lot of people are afraid of you elevating. A lot of people are afraid of you going to the next level because it is going to shake the relationship that they have with you and the perception that they have with your relationship with them. Like what if Megan gets too successful? Will she still be fun? Will she still wanna have an app or all spritz with me? Will she still wanna be this friend to me? Like even though you're like, of course I want to, but that's not how people think. So if you're looking to have

Meghan Houle (34:23.498)
Hmm

Meghan Houle (34:33.867)
Yeah.

Meghan Houle (34:43.893)
Mmm.

Right. Yeah, that's so interesting. Yeah, yeah, yeah. Oh, that's so powerful. Yeah, yeah.

Katie Boyd (34:50.004)
people support you on everything you do, you have to demand it and you have to ask for it. So now, you have to, like I literally will text people and say, hey, I'm doing this new thing. Would you share this with your friends? Would you share this on your Instagram? Like some people ignore you and that's okay, no hard feelings. And some people are like, oh my God, that's so cool. Of course I would love to do that.

Meghan Houle (35:02.603)
Yeah.

Meghan Houle (35:10.754)
Yeah, yeah.

Meghan Houle (35:15.392)
Yeah.

Katie Boyd (35:15.6)
And you know me, I'm the type of person that like, if you do something for me, I'm gonna give you something, right? So like, I'll send you a sweatshirt, you want a book? I'll do this. Like I'm very much a quid pro quo person where it's like, I appreciate people so much. But if we're waiting for like this horde of people to knock on our door and be like, oh, we're not worthy, you're the best coach in the world and we're gonna toasting it from the rooftops, no one is coming. So you have to demand it or you have to request it.

Meghan Houle (35:20.535)
Yeah.

Meghan Houle (35:24.191)
Yeah.

Meghan Houle (35:29.248)
Right.

Meghan Houle (35:37.518)
Mm-hmm.

Meghan Houle (35:41.194)
Yeah.

Meghan Houle (35:45.386)
Yeah. No, and that's so, I mean, it's so powerful because I feel like a lot of individuals listening in to are women in business. And I talk all the time about helping them either market their brand, put it out there, tell people about it. And they're like, well, I'm not good at marketing or selling myself. Or I'm like, how is anyone gonna know what you do unless you tell them? So that right there, huge nuggets. And it's a repetition of like the consistency of.

Katie Boyd (35:47.212)
and get out of victim mentality about it, you know?

Meghan Houle (36:13.334)
whether it's posting or putting it out or wherever you're catching somebody, it's not just like a one trick pony anymore. Like there's just so many channels that we have to focus on and going back to the people in our lives. So I know we love talking about this, but in terms of like shedding people, shedding friends, shedding goals, what advice do you have for somebody that may be sitting with a really like.

Katie Boyd (36:21.757)
Absolutely.

Meghan Houle (36:35.598)
crappy network of deflectors that are just like putting all the bad vibes and making everyone feel bad about what they're doing. And then also too, like maybe there was a goal somebody had that is just not a goal that they want to do anymore and they're looking to pivot. So how do we like edit, friends edit and shed those people? And how do we like step into like some of these new goals that maybe we have and being okay with like those old goals not being what we want to do? Yeah.

Katie Boyd (37:01.552)
Yes, it's such a difficult thing because I like to call it a goal getter. I love to achieve goals. It makes me feel good and full and whatever. And I have written, and then usually we all do this right around the new year. We're like, what do we want our next year to look like and feel like and be like? And how much money do I want to make? And who do I want to help? And what kind of impact and all that stuff? I'll give you an example because we're podcasting right now. I have done a podcast.

Meghan Houle (37:07.618)
Mm-hmm.

Katie Boyd (37:30.152)
consistent podcast every week since 2018. Okay? During COVID when everything shut down and we were like, what are we doing? Oh, Tiger King, you know, like that baked banana bread. Like remember that whole moment, which was like actually fun for a minute. And then like the truth seeped in and we're like, wait a minute, what is happening, right? So I remember like during that time, I had to stop podcasting for like a couple months because I was podcasting at an actual recording studio and they shut down and blah, blah.

Meghan Houle (37:33.678)
Mm-hmm.

Meghan Houle (37:40.706)
Oh my god. Yes. Oh yes. Yeah. Then we're like, no. Yeah.

Meghan Houle (37:59.35)
Mm-hmm.

Katie Boyd (38:00.156)
So I had a pivot, and you remember this, I was in my, I didn't have my whole setup like I have right now. I was literally in my closet. Shoes were falling on my head, bags were falling on me. Like I was in my clothes. Like it was like Narnia. I was like, what is this a lie in the witch in the wardrobe? What is happening in here, right? It was so embarrassing, but I did it. I started podcasting again. Now what I started doing recently is I started getting so burnt out from podcasting every week.

Meghan Houle (38:02.786)
Mm-hmm.

Meghan Houle (38:21.57)
Mm-hmm.

Meghan Houle (38:29.578)
Mm-hmm. Yeah. Yes. I don't want to hear it. Yeah. Mm-hmm.

Katie Boyd (38:29.936)
And I just felt so bored of myself. I don't know if you ever get like this, but I'm just like, oh my God. My voice is pissing me off, right? So in July, I said, okay, I'm lying to you. A year ago, I said, I'm so burnt out from doing this. I'm gonna do my podcast in 12 week increments and I'm gonna take a month off. And then 12 weeks, almost like a season, like a show. So that worked for me really well for a while. Now this past July,

Meghan Houle (38:53.38)
Mm-hmm. Yeah. That's what I do. Yep.

Katie Boyd (38:58.18)
I said to myself, okay, I'm going to take my month off, blah, blah. Then life got so busy. I started traveling a ton, doing all these different things. My life kind of changed a little bit. And then I just felt so uninspired. I don't know if you ever get like that or anybody out there in your land gets like this where you're just like, I don't want to do the do because I have to. Because I said, every week I'm going to a podcast and this is how it's going to be, even though it's not inspirational. I'm not even feeling it. Because I'm telling you right now.

Meghan Houle (39:13.726)
Yes, yeah.

Meghan Houle (39:19.853)
Right.

Katie Boyd (39:28.036)
your listeners can hear the inauthenticity in your voice when you're just showing up because you made like this stupid rule, right? So every week for like a month I was like, okay, it's time to podcast. Get it together. Ugh, get inspired. And I just, nothing wasn't inspiring me. And I said, why should I do this? So I said to my husband, I said, cause he's like, when are you gonna start podcasting again? And I said, when spirit tells me it's time. And I said to myself that,

Meghan Houle (39:30.438)
Oh, totally. Yeah.

Meghan Houle (39:37.422)
Mm-hmm.

Meghan Houle (39:43.404)
Mmm. Mm-hmm.

Meghan Houle (39:54.519)
Yeah.

Katie Boyd (39:57.872)
the next three months of the year are going to just be me working on myself and just doing my things for myself that I never do as you don't, right? Cause we're always helping other people. And I will start a brand new podcast, like in the new year, when I feel like it, right? So it's like, but it takes so many years of wisdom for me to have gotten to that point, right? And guess what? Like you start worrying about like, what if I...

Meghan Houle (40:09.676)
Mm-hmm.

Meghan Houle (40:14.698)
Yeah, right. Yeah, yeah.

Meghan Houle (40:23.318)
Yeah.

Katie Boyd (40:27.04)
lose my listeners, what if people like just, you know, then subscribe and all this stuff. Guess what? Who cares? Because the people who are for you are going to be there for you. And the ones that fall away weren't maybe meant for your messaging. And they're going to be a new slew of people that come in and they're going to love you because you're being authentic. And you're not just doing it because you have to, because you put a goal on like a sticky pad saying every week I have to podcast come hell or high water, you know? So

Meghan Houle (40:54.09)
Right. Yeah.

Katie Boyd (40:55.74)
You have to just really, and I'm a very tough broad, you know that about me, right? Like I'm tough and I'm very successful and I'm very intense, but I feel like in the last year, spirit has just kind of been whispering to me like, you don't, you could just put this down and it's gonna be there when it's time again. Like it's okay, you know? So I think being a little bit more, being a little bit more loving and kind to yourself as an entrepreneur, right? That's so hard to do.

Meghan Houle (41:01.021)
Mm-hmm.

Meghan Houle (41:14.633)
Mm-hmm. I love that.

Meghan Houle (41:23.794)
Yeah.

Katie Boyd (41:25.556)
and just like really not beating yourself up because me and you, we like to like, you know, whip ourselves like flagellite, like, ah, you know? And it's like, what is this dude? This is actually lowering my vibrational frequency. It's exhausting. It's making me feel cruddy. There's no point in this, right? So looking at your goals and saying, these are the goals, come hell or high water, I will achieve these goals, but I don't have to put a timeline on my goal.

Meghan Houle (41:30.844)
Yep. Yeah.

Meghan Houle (41:39.574)
Yeah.

Meghan Houle (41:43.319)
Mm-hmm.

Katie Boyd (41:53.532)
Because that's another thing too, I think that we put these like insane timelines. Like for example, I have clients that come to me and they're making, for sake of conversation, let's just say they're making $10,000 a year. And then they think, by next year, I'm gonna have $10 million in the bank. Well, honey, you work at CVS. So how are you gonna run CVS, all the CVSs in the world? Like, no, what are you gonna do to get there? So let's be a little bit more realistic. And listen, I'm all about big dreams and goals and aspirations.

Meghan Houle (41:57.772)
Yeah.

Meghan Houle (42:03.783)
Mm-hmm.

Meghan Houle (42:09.81)
Right, like how? Right, like how you're gonna get there.

Meghan Houle (42:16.937)
Right. Yeah. Mm-hmm.

Katie Boyd (42:22.292)
but like it steps and if this goal is really for you, it could take 10 years to achieve this goal. Like, so if it takes 10, if it doesn't take 10 months, like, so if you say in 10 months, I'm gonna have $10 million in the bank and it doesn't, what happens? Most people go, I tried it for 10 months. It's usually 10 days, by the way. I tried it for 10 months and it didn't work.

Meghan Houle (42:30.69)
Yeah, it's true.

Meghan Houle (42:42.946)
Right. It didn't work.

Katie Boyd (42:46.928)
But what if you were three feet from gold? What if like the next day was gonna be the day that clicked and made you that multimillionaire? How the hell do you know? So that's the thing is like real entrepreneurs, like the people that I hang out with that are my peer groups, that are multimillionaires and billionaires and successful and they're happy and they have it all. Cause you can have it all by the way, that's also a thing that we've been told you can't have it all, right?

Meghan Houle (42:49.334)
Yeah.

Meghan Houle (43:12.622)
Mm-hmm.

Katie Boyd (43:13.064)
You can't have the perfect husband and have the perfect body and have the health and have the money. And it's not true. You can have it all right. But it just might not be able to have it all at one moment. But you can have it all right. And so many people give up right before the miracle happens. And that's what we have to do as entrepreneurs. We have to say, listen, I'm a maniac. I just left my nine to five to work 90 hours a week. Because that's what we do. But it's the freedom that we crave.

Meghan Houle (43:16.734)
Right. Yeah.

Meghan Houle (43:22.635)
Mm-hmm.

Meghan Houle (43:27.918)
Mm-hmm. Yeah.

Meghan Houle (43:38.442)
Yeah.

Katie Boyd (43:40.664)
and like, you know, how we want to be, right? We want to be ephemeral in our lives and be able to do what we want to do when we want to do it. And that's the beauty of entrepreneurship. By the way, entrepreneurship wasn't a cool thing until like maybe 10 years ago. If you said I'm an entrepreneur, they thought you were like some kind of a drifter, like a hobo, why no? Like, that's what I was saying. Exactly, yes, right? Oh my God, Star Search. That's a blast from the past. Oh my Lord. But that's...

Meghan Houle (43:43.005)
Mm-hmm.

Meghan Houle (43:52.006)
No, I know. They're like, that's hilarious, right? Are you going on Star Search? Like, what does that mean, right? Yeah, Star Search, oh man. Yeah, as I got Brittany's book yesterday, oh, I know. Yeah, I know, I know, I know.

Katie Boyd (44:11.204)
I was just talking to my hairdresser about Britney's book and I was asking her about it. I can't wait to read it. I'm pumped for it. I love me some Britney. But that's the thing is like we as entrepreneurs, like we trade in this 9 to 5 to work 150 hours a week. Right. But it's the freedom and it's like, do you want to go back to this 9 to 5 and be in this prison? Or do you want to make your own hours, make your own pay, like do what you want to do, fire clients if they're not aligning with you. Do you know how many people I fire a month?

Meghan Houle (44:23.65)
Mm-hmm.

Meghan Houle (44:39.495)
Oh yeah. Yeah.

Katie Boyd (44:40.132)
If someone rubs me the wrong way and I'm like, I'm not gonna take their money, I'm gonna be like, you know what, this isn't working out. If you're like working in a company, you can't do that. You gotta work with who you work with, right? So I think it's really.

Meghan Houle (44:45.122)
Right.

Meghan Houle (44:49.001)
No.

and pray HR fires them somehow, you know, and you're like, no, that's very hard to like fire people these days. So yeah.

Katie Boyd (44:57.888)
110%. Yeah, but you know what? There's no HR in it, bitches. It's Katie Boyd. So this is HR right here. But I think that we really have to understand like, okay, the goals that we have may have seemed really interesting last year on December 31st. They're not really making me feel all yummy, gushy inside anymore. And you have to know the difference between

Meghan Houle (45:02.842)
No. Yes.

Meghan Houle (45:11.831)
Mm-hmm.

Meghan Houle (45:18.936)
Yeah.

Katie Boyd (45:26.848)
Is this self-sabotage or is this really not aligned with my soul's purpose? And how many people, and this is to pontificate on what we're talking about, how many people even know their purpose? And therein lies the problem. Because when I wake up in the morning, when you wake up in the morning, for me, I know my purpose is to give as many women the tools to live an ambitious life as I can. So how am I gonna do that?

Meghan Houle (45:32.115)
Mm-hmm. Yeah.

Katie Boyd (45:52.56)
I'm going to make an app where everyone in the world can work with me. I'm going to do mentorship programs where people can work with me one on one. I'm going to do speaking engagements. I'm going to have my podcast. I'm going to do, I'm going to write a book. Like those were the ways that I was going to put that out into the world. Right. For you, it's what you do with your business, right? You're helping all these people. That is purpose. When you wake up in the morning, when I wake up in the morning, we're like, Hey, we have the job to do. We know we have to do it. Okay. Aye, aye, captain. We're going to work. Right.

Meghan Houle (45:53.128)
Mm-hmm. Yeah.

Meghan Houle (46:13.054)
Uh huh.

Meghan Houle (46:21.064)
Mm-hmm.

Katie Boyd (46:21.492)
You know how many people wake up with their, you know, pee-pees in their hands, they're like, what am I doing today? Should I, I don't know. And then it's like, duh, no wonder why you feel like a bag of smashed assholes all the time. No wonder why you're feeling confused and you give up at the first drop of anything difficult in your life. You know? So we have to know our purpose. We have to set the goal. We have to check in. Like I check in on my goals daily.

Meghan Houle (46:26.074)
Mm-hmm. Yeah.

Right.

Meghan Houle (46:37.778)
adversity. Yes. Yeah.

Meghan Houle (46:43.979)
Mm-hmm.

Meghan Houle (46:49.204)
Yeah.

Katie Boyd (46:49.68)
Like last week I might've been smoking the crack pipe and I was like, yeah, that seems like a good idea. And then like this week I'm like, what was I thinking? You know, and it's okay. And another thing is too, and I know that a lot of people are gonna be like, I don't believe this, I don't agree with this, but stop telling people that don't deserve it your grand audacious aspirations, goals and dreams. Shut your mouth.

Meghan Houle (46:54.551)
You're like, you're like crossing all of this out. Yeah, no, I hear you. Yeah.

Meghan Houle (47:12.85)
Oh, your plan, I know, right? Ooh, just keep it. Yes. Yeah.

Katie Boyd (47:18.396)
keep it close to your heart because I feel like so many people like, you know, you see this in the fitness industry all the time. People like, today I'm starting 75 hard or I'm starting, you know, you know, whatever. Three days in their knee deep, knee deep in ho ho's. They can't bend over. They can't sit on the toilet cause they got their asses handed to them at Barry's bootcamp, right? Or whatever. And they give up. And now all those people that started following your journey, like on Instagram or whatever, they're like, well, this fucking girl, she's a loser.

Meghan Houle (47:23.851)
Yeah.

Meghan Houle (47:27.591)
Right. Yeah.

Meghan Houle (47:37.634)
Right.

Yeah.

Meghan Houle (47:45.71)
It's a credit credibility. I know, right? And it's, yeah. Yeah. Just do it. Yeah. Oh, yeah.

Katie Boyd (47:48.18)
Just stop, don't talk about it, be about it. Just shut up and do it, you know? Just be quiet and work in silence. And sometimes it's about disappearing for a little while. Sometimes it's about, like I said, when we first started the podcast today, sometimes it's about taking a step back and being like, I'm going black, I'm going dark. I'm not posting, I'm not telling people what I'm doing. I'm just gonna fucking work out.

Meghan Houle (48:03.883)
Yeah.

Meghan Houle (48:09.01)
Yeah.

Katie Boyd (48:15.228)
I'm gonna eat healthy, I'm gonna do the do, I'm gonna cold DM people, I'm gonna cold call people, whatever you're trying to achieve, right? Because I really do equate health and fitness with money and I think they're actually tied together. The more healthy you are mentally, emotionally, spiritually, energetically, physically, the wealthier that most people end up being because it's a disciplinary type of thing. Why do we have to tell everybody our business all the damn time?

Meghan Houle (48:21.282)
Mm-hmm.

Meghan Houle (48:27.295)
Yeah.

Meghan Houle (48:33.643)
Right?

Meghan Houle (48:42.03)
I think it's this hardwired social media and then also like old school marketing tactics of like show up, show up, talk about it, post about it, be vulnerable. And I mean, I think there's moments where that really is powerful. But then I think people get so scared of like, oh God, if I go out and type, like you were saying, if I stop the podcast, if I stop doing this, then people aren't going to believe me. But I will tell you sometimes that darkness, that little break, it creates that scarcity and interest even more so.

Katie Boyd (48:54.002)
Yes.

Meghan Houle (49:10.542)
What is she doing? So you kind of like reemerge like Phoenix rising from the flames and you're like, here I am. And you're, you're even bigger and more people are like falling you and interested in you because they're, you're sick of your own voice and maybe others are too. So it's like, give yourself a pause and a break and just, yeah, like you said, stop talking about it and come back and emerge. And when you're ready, like, you know, just put it, put it back out there. But I feel like it's this like social climate that we always are just having to be posting. Yeah.

Katie Boyd (49:32.272)
Yeah. I-

Katie Boyd (49:37.832)
But we grew up, you and I, we grew up with no social media. So like when I was competing in pageants for sake of conversation, we didn't want anyone to know what we were doing. We would never post our meal plans online. We were never like, we didn't have a platform to do that. But we would never be like, I'm eating egg whites, don't meal, what are you eating? And we wouldn't do that because we wanted to show up on the day that we competed, shredded, looking like our best, right? So that's how my mindset was like kind of honed over the years.

Meghan Houle (49:41.609)
No.

Meghan Houle (49:45.175)
Yeah.

Right?

Yeah, yeah, yeah.

Meghan Houle (50:00.33)
Right. Yeah.

Meghan Houle (50:06.626)
Mm-hmm.

Katie Boyd (50:06.768)
So this whole social media thing where you're just like, hey, this is what my farts smell like today. It's just like, God, like enough, you know?

Meghan Houle (50:14.296)
Going back to it like nobody cares. No, they do. They do care. Yes, no I know. Yeah.

Katie Boyd (50:17.272)
No, nobody cares. I mean, actually, no, it's crazy. They actually do care. And that's what's scary. That's what's, and it's hard to be like who we are in this world right now. And I think it's this, it's, we're all very, we're old school ladies in this like modern, you know, world. And we're trying to like be modern, but we really are just so old school that, what, it's like, what are we doing? Like,

Meghan Houle (50:33.727)
Uh-huh.

Katie Boyd (50:42.78)
We're so in this like paradoxical, weird dichotomy where we're being torn in half energetically all the time. And I think that that's what makes our kind of age group, like the elder millennials and the millennials and stuff. And I know there's people from all walks of life that listen to your podcast, but I feel like for us, it's like that's, we're kind of like on this weird, like it's like one leg is over here, one leg is over here, and we're being kind of torn in half, right? Like the chasm is getting so wide. And I think that that's why you have to give yourself these.

Meghan Houle (50:49.303)
Yes.

Meghan Houle (50:54.494)
Right? Yeah.

Meghan Houle (50:58.476)
Yeah.

Meghan Houle (51:06.931)
Mm-hmm.

Katie Boyd (51:12.552)
breaks, you know, for me, it's about maybe like going on like a three day weekend away somewhere and turning your freaking phone off and not feeling like every food that you eat and every drink that you drink, you have to take a picture of it. Like really just giving your time, yourself time to be alone. It's almost like Walden Pond, right? Remember like Walden Pond is like, I went into the woods and that's where I found myself like, or in Native American culture, they call it vision questing. We're like,

Meghan Houle (51:18.712)
Yeah.

Meghan Houle (51:25.675)
Right.

Meghan Houle (51:28.938)
Yes. Yeah.

Meghan Houle (51:34.251)
Yeah, yeah.

Katie Boyd (51:39.196)
and they have like different vision quests, but like a boy coming of age, they'll put him out in the woods with no food, no water, no like barely any clothing, and he can only stay in this like circle in the woods for like three days, and he has all these visions and Spirit speaks to him and tells him like this is your purpose. How can we, how can Spirit speak to us and how can we listen to like the whispers of our soul and our truth if we're like ding like

Meghan Houle (51:54.443)
Yeah.

Meghan Houle (52:07.635)
Mm-hmm. Constantly like texting all hours. I mean, I get it too from candidates, clients, you know, like people text me at 6 a.m. like I have all these problems and you're like, oh my God, you don't need to also immediately respond to everybody. I think there's this like, why didn't you get back to me culture that you're like, sis? And I mean, you must get, I know you do, 10 kajillion DMs. So like how do you deal with the individuals that want your time free 99?

And how do you set your boundaries kind of like going into some final questions here for you? I think this is so juicy, this one. Mm-hmm.

Katie Boyd (52:39.8)
Yeah. So, okay. So I have the same thing. So I have social media, obviously. I don't have Facebook, but I do have my main mode of, yeah.

Meghan Houle (52:49.262)
because you're not 100 years old. I'm just kidding. My dad's like, he reposts my stuff on Facebook. I'm like, oh my God. Yeah.

Katie Boyd (52:54.936)
My mom, she's like, this is what I ate for dinner. And it's like the slop. I'm like, mom, no one wants to see your beef stew, enough, I love you, boomer. But Jesus, Lord and Joseph, she makes me laugh. But I'm not on Facebook, but my main is Instagram. And I get about 100 to 300 DMs a day, like asking me questions that I'm like, you know that this is not a voice clip. This is literally a three day.

Meghan Houle (53:01.938)
You're like, no. That dang Facebook. Yeah. No. Yeah.

Meghan Houle (53:12.939)
Yeah, same.

Meghan Houle (53:17.39)
Oh my god. Yeah.

Katie Boyd (53:24.825)
intensive.

Meghan Houle (53:24.946)
Intense Mastermind program. Here's my link. Yeah. Right. Yeah.

Katie Boyd (53:30.193)
Yeah, I'm not trying to take your money, but this is just too intense for me. So I have Instagram, I have my own app where all of my clients on my app have access to me so they can DM me there. My phone is exploding 24 seven, right? Sometimes someone will text me, I won't get back to them for three days because now their text is at the bottom of my feed because so many other people have texted me. So number one, to reiterate your point, we are not...

Meghan Houle (53:39.875)
Uh huh.

Meghan Houle (53:44.149)
Yeah.

Meghan Houle (53:52.043)
Yeah.

Meghan Houle (53:55.468)
Yep.

Katie Boyd (53:57.272)
human doings, we are human beings, and we are not amoebas in stimulus response mode. Okay, we're humans. And our physical bodies and our brains and our energetic auric fields are not equipped to manage that kind of in and out, in and out, in and out. Okay, so that's why we get frazzled and overwhelmed and we hate everybody and we get resentful and then we're like, ah, what am I doing with my life? I hate what I'm doing, I hate everybody. You don't hate everybody, you love everybody, but you're just having a moment because you're just

Meghan Houle (54:18.549)
Mm-hmm.

Meghan Houle (54:22.105)
Right, right, yeah.

Katie Boyd (54:26.94)
bombard it, right?

Meghan Houle (54:28.246)
And it's overwhelming and then it's, yeah, yeah.

Katie Boyd (54:30.792)
So what I do, and this is like, I had to put this very concretely in my life because I was so overwhelmed like a handful of years ago with all of this where I get up super early in the morning and I do everything for myself before I even look at my phone. So I get up in the morning, I do my, we call them in the ambitious world, ambituals. So they're my ambitious rituals. I say my abundance affirmation, I do my blessing, I.

Meghan Houle (54:42.926)
Mm-hmm.

Katie Boyd (54:56.916)
I make my coffee, I read something inspirational, I do my journaling, I do my breath work, I do my meditation. If I'm working out that day, I go to the gym. If I'm just doing cardio that day, I go hop on my Peloton or my row or in the basement or I go to my gym or I go to one of the gyms I belong. I mean, like, you know, whatever. And then I shower and do my hair and makeup and I get ready for the day. And then after all those things are done and I feel full.

Meghan Houle (55:01.122)
Huh?

Meghan Houle (55:11.718)
Mm-hmm. Yeah.

Katie Boyd (55:25.18)
then I will open my laptop, then I will open my phone. So that's number one, because I know a lot of people, what they do is, and if you're doing this, cut the shit guys, this is not gonna help you be successful, they sleep with their phones under their pillow or by their bed.

Meghan Houle (55:37.122)
Oh yeah, where it's like ding and then first thing. Yeah. Right. Mm. Yeah, yeah.

Katie Boyd (55:40.264)
Then they're like, I don't know why I can't sleep. I'm like, I have no idea either. Like, okay, dummy. So they sleep with their phones in their room. So my phone is all the way in my basement with my Apple watch in my podcast room. So I have to walk like the whole, like pretty far to go if I wanted to go get my phone. So after all that's done, then I, you know, then I look at my phone, then I open my laptop because as soon as you open your phone in the morning.

Meghan Houle (55:58.718)
Yeah.

Katie Boyd (56:09.052)
That is what's gonna control the energy. So if you go on TikTok or you go on Instagram and you're like, oh my God, the world is going to hell in a hand basket.

Meghan Houle (56:10.89)
Yeah, yeah.

Meghan Houle (56:16.702)
Right? Or that how she just got engaged and like my day or like someone's having a baby. Like it's a lot. Yes. Yeah.

Katie Boyd (56:22.456)
It's a lot and it's like, and if you are like me and I know you're the same, we're empaths, right? We absorb people's energy easily. It can throw our whole day off, right? So that's number one, have boundaries around your phone. I shut my phone down at a certain time at night. So like I woke up this morning, I had like 50 text messages because I put my phone on the charger at 9 p.m. and I'm with my husband and I'm watching television, I'm having dinner and I'm doing like normal human things. So that's number two. So how are you?

Meghan Houle (56:27.518)
Yeah. Oh, yeah. Yeah. Yep.

Meghan Houle (56:43.543)
Mm-hmm.

Meghan Houle (56:48.114)
Yeah, I love that. Yeah.

Katie Boyd (56:51.108)
attached to the phone in the morning, how you're handling the phone at night. And then when someone DMs you, or they email you and they're like, hey, I'd like to pick your brain. Hey, I'd like to take you for a coffee and pick your brain. And I'm like, girl, I haven't, I don't want your damn free coffee because that free coffee is gonna cost me thousands of dollars of my time. And that's just whatever. So I...

Meghan Houle (56:54.242)
Yeah.

Meghan Houle (57:02.534)
Mm-hmm.

Meghan Houle (57:11.534)
your piece. Yeah.

Katie Boyd (57:16.38)
People, like a lot of people know that about me because I actually wrote it in my book. Like one of my top things is never say I wanna pick your brain. Don't ever say that to anyone, people. Like, just the thought of someone picking at your brain, like that's just wild to me. So don't say that to anybody. It's very, it's not cool. But if someone does say that to me or they ask me questions that are like, you know, this is a two hour, like one-on-one or something like that, or...

Meghan Houle (57:22.834)
No, it's such a gross experience. It's like a gross statement actually though, too. You know, like you actually want to do that. No. Yeah. Yep.

Meghan Houle (57:34.99)
Mm-hmm.

Katie Boyd (57:44.576)
or they're not ready for that, I always say like, hey, this seems to me like this is very, like this is a lot of information. And while I would love to help you, this is my link to set up a discovery call with me. And I do like these 15 to 30 minute discovery calls. I ask very specific questions to these like potential clients because I wanna make sure that if I start working with you, especially in a one-on-one capacity, that it makes me feel just as good as I make you feel.

Meghan Houle (57:45.147)
Mmm. Mm-hmm.

Meghan Houle (57:53.259)
Yeah.

Meghan Houle (57:59.671)
Yeah.

Meghan Houle (58:06.83)
Mm-hmm.

Meghan Houle (58:13.98)
Mm-hmm.

Katie Boyd (58:14.076)
because I've been, and I'm sure you have too, had very abusive client-coach relationships before, right? Where people just like, they think because they're paying you that you work for them. Yeah, and I'm like, honey, yeah, I will give you the tools, but you have to go use the proper tools for the proper job, right? So I will give them that, and I will say to them right off the jump, like, this is how much it costs.

Meghan Houle (58:21.698)
Mm-hmm. Right, you're gonna do all the things and like make all the dreams happen. That's not what a coach does. Yeah. Right. Yes. Yeah.

Meghan Houle (58:43.306)
Yeah.

Katie Boyd (58:44.008)
from the jump because I think that that's another thing. Like a lot of people don't have their pricing on their websites and where I feel like it could go either way. But I feel like if people just know like, okay, I really wanna work with Katie or I really wanna work with Megan, how much would it cost me? And they look and they're like, I could not afford that or they're smart and they say, I maybe can't do it right now.

Meghan Houle (58:49.042)
On websites, yeah, I've seen that, yeah. Mm.

Meghan Houle (59:00.942)
Mm-hmm. That's fine. Yeah, yeah. Yeah.

Katie Boyd (59:08.872)
but I'm gonna save up. Like I have a girl right now who is gonna be an amazing coaching client. She's a doll and I'm gonna help her exponentially like grow her business. But she told me from the jump, I have to clear up some money things that I'm dealing with right now. I can't do this with you until January of 2024. I was like, I can't take you until January of 2024. So this is great, you know? But having those clear cut communications and just say to people, just be very clear cut. Cause I think we're living in a world where

Meghan Houle (59:10.603)
Yeah.

Yeah.

Yeah.

Meghan Houle (59:27.282)
Right. So it works out. Perfect. Yeah.

Mm-hmm.

Katie Boyd (59:37.172)
conversations and communications are so diluted and they're so like, everyone likes to dance around the truth, it's like, this is what I do, this is how much it costs, these are the deliverables. This is what I will and will not do and I say it right out from the jump so we all know what we're doing. Because I feel like so many people are like, well, I don't know because I don't know what you really need so it may be this much money, it might be that much money. It's like, no.

Meghan Houle (59:42.954)
Right. Oh, yeah. Yep. Yeah. Yep.

Meghan Houle (59:56.53)
Oh yeah, I love that, yeah.

Katie Boyd (01:00:06.172)
This is what I get charged because now, especially when you're working one-on-one with someone, you're trading your time for money, which I don't like to do. But sometimes I do love to do that kind of work because it just feels so good to help people in that way. And if they can't do it, you know what I say to them? Maybe you can't afford to work one-on-one with me, but I have this app and it is just like working one-on-one with me because I do daily coaching and all these different things. So like, why don't you start with the app? It's a very low entry point, not abrasive.

Meghan Houle (01:00:08.417)
Yeah.

Meghan Houle (01:00:11.766)
Yeah.

Meghan Houle (01:00:16.694)
Yeah, right, yeah.

Meghan Houle (01:00:25.976)
Right.

Meghan Houle (01:00:32.935)
Mm-hmm. Yeah.

Katie Boyd (01:00:34.972)
amount of money to work together, and then see if that helps you. You may not even need me one-on-one, right? So just giving them like what the offerings are, because if people don't know like what you do, then how the hell are they gonna hire you? And it's up to us to tell them, this is what we do, this is what I don't do. So if you're looking for a coach that you need to do this, and this for you, I'm not the girl for you.

Meghan Houle (01:00:41.226)
Right? Yeah.

I love that. Yeah.

Meghan Houle (01:00:51.582)
Right. Yeah.

Meghan Houle (01:01:01.558)
Yeah.

Katie Boyd (01:01:02.012)
you know, and just stop beating around the damn bush. Just saying beating around the bush makes me feel tired. So it's just like, just say like it is.

Meghan Houle (01:01:06.759)
I know.

Meghan Houle (01:01:10.482)
Well, also too, I feel like we're always so nervous. I mean, especially as like a new business owner, the price resistance of like, I don't wanna charge people, I feel bad charging people. And that I kicked that real quick, but you know, I started all that my coaching coming out of the pandemic of like a lot of people in our service industries being laid off or whatever. So I was in like a scarcity pool to begin with, of like, I don't have enough, I can't invest, I can't do this, I can't, I can't, I can't, I can't. And I'm like, oh, I feel bad charging, but you are.

Like you said in the earlier, we're 20 plus years experience. You can't discount that. And sure, there are people maybe you can say, okay, I will give you your time. I know I can help you. Here it is. And then maybe they become an app client or something. I mean, that's not everybody. And you can suss those out in those discovery calls. But I think what's so awesome too is there's so many tiers that you have to offer where people can have access to you at different levels. But I think that

people have to see that investment for them and know that it's not tangible. You know, it's not something that's going to be immediate. You know, I talk about this a lot too. We were talking before going to Starbucks, going to buy a pair of shoes, going to buy something that's going to give you an immediate gratification. And I think sometimes people are so like, oh, I can't spend that much money because coaching and I don't know, I don't know what I get. I'm going to get the uncertainty. I'm like, you don't want to invest in something that's going to better you to allow you for you to get more money to reach your goals. Okay.

Katie Boyd (01:02:22.858)
Yes!

Meghan Houle (01:02:36.586)
but you can go and spend $24 on your hot mocha latte, cinnamon foam whip thing four times a day, and that's okay. Imagine saving that 20 bucks a day up into a month, like they would probably have an opportunity to work with you or the app or something, you know? So I think it's being mindful and shifting too of like seeing the people development piece as truly an investment, right? In that, and I love that you have so many things, yeah.

Katie Boyd (01:02:40.988)
Yes.

Katie Boyd (01:02:51.377)
100%.

Katie Boyd (01:03:00.5)
Yeah, number one, you're not gonna walk into Neiman, number one, you're not gonna walk into Neiman Marcus, buy a pair of boots, okay? And just be like, yo, I'll pay you later.

Meghan Houle (01:03:08.566)
You're like, here's $8 and I'll see you next week. Yeah.

Katie Boyd (01:03:10.736)
Never gonna happen. Yeah, like the shoe club, like my mother used to belong to a shoe club when we were little kids and every day, every week she'd go in and give her a little money to buy our shoes for like, do you remember this? It was like back in the day.

Meghan Houle (01:03:19.782)
Yeah, we had, oh yeah, well, we had it with like Marshall's, my mom, we'd go and do layaway, like the shopping, and then we'd get our summer clothes at the, or the school clothes at the end of summer. Yeah, yeah. No. Yeah.

Katie Boyd (01:03:24.488)
lay away. Right. Yeah. We don't roll like that anymore in this new world, right? So you're not going to go into Neiman Marcus, get a pair of new boots, and they're just going to let you walk away with them. You have to treat people who are like in this industry the same way as a product, right? And like, honestly, it's okay to do a call with someone and be like, that wasn't for me. Even if you need the money, let's just say you're like, fuck, I have no money, dude.

Meghan Houle (01:03:40.238)
Mm-hmm.

Meghan Houle (01:03:49.6)
Yeah.

Katie Boyd (01:03:53.608)
Cause if you take on clients that you know in your heart, like you know that feeling when this person is not gonna be your ideal client and you take them anyways, cause you want the cash. And I've done it before when I was much, much younger. They turn in to the biggest nightmare client. They are like the squeaky wheel that's always getting the grease. They take up all of your time. Their pain passes. I have...

Meghan Houle (01:03:58.978)
You're like, no, yes. Yeah.

Meghan Houle (01:04:07.626)
Yes.

Meghan Houle (01:04:12.346)
Yeah, or they're abusive, like you said, and they like make them make you second guess, like your whole like humanity purpose in life. And I'm like, why? Who is this person? No, that's not what I do. Yeah, yeah, yeah.

Katie Boyd (01:04:21.168)
Yes, 100%, 100%. And like the money situation, you know, when people are like, well, I can't afford this. What if I told you, let's just say to make good math, what if I told you, you're gonna pay me $10,000 to coach you. It's gonna take at least 12 months to do the work that I need to do with you. But you're gonna make a million dollars next year because you're gonna take everything I taught you.

Meghan Houle (01:04:46.079)
Uh huh.

Katie Boyd (01:04:46.32)
and you're going to do it because I've done it myself. It's not like I'm like one of, because you see all these coaches in the world right now, that are like, I'm gonna teach you how to be a millionaire. And they're like, they don't even make any money. They're like on Newberry Street in Boston, like in front of someone's Lamborghini posing, and it's like nodding in their car.

Meghan Houle (01:04:55.318)
Right?

Yeah.

Meghan Houle (01:05:03.242)
And then they're like, buddy, stop touching my car. You know, yeah. Ha ha ha. The front, oh yeah.

Katie Boyd (01:05:06.356)
Exactly. So like, that's the vibe. But I, but, but I look at it like, okay, I'm at, this is an investment because this person is going to give me everything I need to hybridize my company, to start a company, whatever, whatever it is. And I am going to take the short trip. So I would rather say, okay, in one year, I'm going to go from making $10,000 a year to make a million, right? Which is totally doable. I have clients that do it, right? I have, um,

Meghan Houle (01:05:12.695)
Mm-hmm.

Meghan Houle (01:05:29.501)
Mm-hmm.

Mm-hmm.

Katie Boyd (01:05:33.892)
a girl that I worked with, she was literally getting evicted. She had no car. Her whole life was falling apart. She literally spent her last money to coach with me, which I knew, and I was like, not that I don't take everyone seriously, but I was like, oh, this is real serious, right? Last year, that was three years ago. Last year, she made $17 million.

Meghan Houle (01:05:50.678)
Mm-hmm.

Meghan Houle (01:05:59.05)
Yeah, yeah, yeah.

Katie Boyd (01:06:00.484)
Like she trusted me, you know, and I gave her everything she needed to make her, because she had everything it took. She just didn't have like these very integral pieces to kind of bring the puzzle together. And that's what she, and she actually wrote the forward of my book because she says like, this works. If you listen to what she says and you do everything step by step, your life will change and I am a testament to that. So if you said to me, Megan,

Meghan Houle (01:06:13.026)
Mm-hmm.

Meghan Houle (01:06:16.948)
Yeah.

Meghan Houle (01:06:24.97)
Yeah.

Katie Boyd (01:06:27.672)
Okay, Katie, I'm gonna charge you 10 G's to work with me. But guess what? In a year, you're gonna be a millionaire. I'd be like, where do I sign up? You can't even make that money in the freaking stock market, man. You know, like unless you win the freaking Powerball or the Mega Million.

Meghan Houle (01:06:35.903)
Right. Yeah.

Right. Yeah. Which you have a better chance of like being president. So good luck. Yeah.

Katie Boyd (01:06:47.604)
100%. But this is the thing is people don't see the value and they don't understand the value. And it's up to us to not make them see the value and understand the value, but embody what it is like to truly live this lifestyle. And that's what I try to do every day. And it's real. It's not, you know, it's not bullshit.

Meghan Houle (01:06:55.006)
Mmm... Mm-hmm.

Meghan Houle (01:07:02.066)
Yes. Yeah.

Meghan Houle (01:07:09.35)
No, it's a thousand percent real. I mean, I've seen it all. Well, as we wrap up, so what are some of the best ways people can work with you at all tiers, at all levels, find you? How do you really engage with everybody and kind of take on those clients? What are some of those ways everyone can work with you? Yeah.

Katie Boyd (01:07:28.34)
So the lowest entry, a barrier entry, is to be on my app, which I am so proud of. It's one of the things that I am most proud of in my entire career that we've created. So what's so cool is there's a company called Mighty Networks, and these people used to work for Facebook and they didn't like all the bullshit that was going on over there. They broke off, started their own company, and 10 years ago, if you were gonna start your own app, the entry level to do your own app would be at least $100,000.

Meghan Houle (01:07:32.622)
Mm-hmm.

Meghan Houle (01:07:38.059)
Yeah.

Meghan Houle (01:07:41.582)
Mm-hmm. Yeah, that's great. Yeah.

Meghan Houle (01:07:56.206)
Wow, yeah. Wow. Yeah.

Katie Boyd (01:07:56.996)
And for $98 a month, you can have this app. You brand the app itself. So it literally looks like your app, but it's through Mighty Networks. And it looks just like Facebook or like Instagram feed, but then you can go in there and like for me, because I do so many different things, right? So I have my 12 week business program on there, have my audio book on there. I have my 28 day transformation program and bitches academy. I have daily live coaching on there.

Meghan Houle (01:08:04.758)
Yep. Yeah.

Meghan Houle (01:08:10.802)
Mm-hmm.

Katie Boyd (01:08:25.604)
sound healing, breath work, yoga videos, workout videos, recipes, meal plans. I mean, like you name it, everything I do is on that app. So what I do is I charge $144 a month for the app. They get all of that, what I just said, plus daily live coaching from me, right? So that's like this, oh, it's so, and I love it. And you also get a community of like-minded women. Like every woman there are each other's biggest cheerleaders.

Meghan Houle (01:08:38.102)
Mm-hmm.

Meghan Houle (01:08:43.034)
Mm. Not so awesome. Yeah. So it's like access. Yeah.

Meghan Houle (01:08:51.735)
Yeah.

Meghan Houle (01:08:55.07)
And you can engage on the app, I feel like, because I feel like there's money. So you're also building a sense of community as well. Yeah. Okay.

Katie Boyd (01:08:59.972)
Yeah, which is so big. So that's the first way that we can work together. The second way, and I don't open my schedule a lot for this anymore, it has to be like very specific. And I mostly work with other coaches, wellness brands, healers, people in the service industry, like kind of what I do, because that's what I specialize in, right? So what we do is we one-on-one coach you, I do them in 12 week increments. And then once we're done,

Meghan Houle (01:09:19.647)
Mm-hmm.

Meghan Houle (01:09:27.434)
Okay, yeah.

Katie Boyd (01:09:28.824)
lay the foundation and I coach you through everything and get you situated with exactly what's going to happen with your business. I bring in my team and we do whatever you need. So if you need website creation, app creation, you need help with social media, you need people to help you with marketing, copy, all that kind of stuff. We have a company that does that and I work very one-on-one with them. And so that's the second way to work with me and I call that a mentorship program.

Meghan Houle (01:09:51.957)
Mm-hmm.

Meghan Houle (01:09:55.934)
Right, yeah, okay.

Katie Boyd (01:09:58.18)
Really, I have events at my studio. I have, I do a lot of speaking engagements. I have my podcast, I have my book. They can go to KBMFC.com and you can see all my offerings there. Thank you. And then I'm on Instagram and then I'm on TikTok and stuff like that. But I really like social media. It's weird because I have like a love hate relationship with it. I think everyone does, you know? Because if you call social media,

Meghan Houle (01:10:00.174)
Mm-hmm.

Meghan Houle (01:10:10.878)
It will link it. Yeah, yeah, of course.

Meghan Houle (01:10:23.945)
I know. I know, yeah.

Katie Boyd (01:10:27.488)
I want it to be social. Like if you come on my app, you're gonna meet all these people, but you're gonna be able to DM them. You're gonna be able to see them at events and things like that with like Facebook or all these, you know, Instagram stuff. It's like, I just feel it is. Yeah. And I'm like, I'm not really going out and hanging out with any of these people here, you know, like it's just, it's sad, you know, so kind of feels faux to me. So I have that like love hate relationship with it, but, you know, and then I have my podcast and bitches on all

Meghan Houle (01:10:29.261)
Right.

Meghan Houle (01:10:32.588)
Yeah.

Meghan Houle (01:10:40.398)
It's voyeuristic, right? More so. Yeah.

Meghan Houle (01:10:48.63)
Yeah.

Katie Boyd (01:10:55.288)
all places where you can listen to the podcast. And we're actually, my husband and I are starting to work on like some couples coaching. Cause I have so many women that come to me and they're like, you and Matt are like the like a power couple. How do we become like you guys? And we really worked hard on it. So I said, dude, we have it kind of down pat. Like we can teach this. So we're going to start doing couple events for men and women, you know, or like your significant other.

Meghan Houle (01:11:04.902)
Oh, awesome. Yes.

Meghan Houle (01:11:10.164)
Yeah.

Meghan Houle (01:11:13.55)
Mm-hmm.

Meghan Houle (01:11:22.306)
Mm-hmm.

Katie Boyd (01:11:22.872)
And then we have a retreat once a year to somewhere fabulous. But this year we're going back to Madeira, Portugal, which was fricking amazing. So we do have a lot of things and like people can just pick and choose. Like, do I want to do the app? Do I need her one-on-one? Do I just want to go party with her in Portugal? Like there's all these different offerings, but everything really is like the same thing. Like you're getting that, you know, exactly. 100%.

Meghan Houle (01:11:29.65)
Yeah. Amazing. Yeah.

Meghan Houle (01:11:39.938)
Hell yeah.

Meghan Houle (01:11:47.259)
Yeah, high value. Yeah, it's the cornucopia of Katie Boyd. I love it. Ha ha ha. Oh my gosh. Well, in closing, so, you know, for all of our listeners, what does it mean to you to truly like pivot with purpose? Hmm. Yeah.

Katie Boyd (01:11:53.719)
It really is.

Katie Boyd (01:12:01.3)
Oh my God, what does it mean to pivot with purpose? I think when you, for me, pivoting with purpose means feeling the way that I desire to feel because I am in charge of my magical and bitches life. No one's coming to save us. So if I'm not happy or I don't feel fulfilled or things aren't aligning with me or they're not resonating with me, it's up to me to say, you know what? This isn't working for me and it's okay to

Lay that bag down on the ground. We don't have to carry all of these things on our backs all the time. Again, like I said before, what worked for you a year ago may not work for you anymore and it's okay to do that. So if you're looking for permission, I'm giving it to you even though you don't need permission to pivot with purpose. So I think feeling the way you wanna feel to me is the number one most important thing and not just business, but life. I don't wanna lay on my deathbed someday.

Meghan Houle (01:12:50.327)
Yeah.

Meghan Houle (01:12:56.888)
Yeah.

Katie Boyd (01:13:00.528)
and be like, I could have done this, I should have did that. Like, I really truly believe that the definition of hell is when you die, God introduces you to the person that you could have been if only you were true to yourself. And that scares the absolute living shit out of me, just the thought of that. So every day when I feel like I'm not being true to myself or I'm lying to myself or I'm doing things that aren't really purposeful.

Meghan Houle (01:13:11.49)
Mm-hmm.

Meghan Houle (01:13:18.292)
Mmm.

Katie Boyd (01:13:27.944)
that aren't aligned and that sometimes can be manipulative or like, you know, you're just scratching and clawing and grinding. I take a step back and say, do you wanna meet that person? Or do you wanna die and know that everything that you did was aligned and was resonating and it was in your wheelhouse of who God put you here to be. So that's what keeps me going.

Meghan Houle (01:13:49.65)
Oh, I love that. No death bed regrets. No. Oh my gosh. Oh, what a powerful conversation. And any women in business, I mean, Katie has so much credibility, so much amazing energy, that cheerleader with the tough love, which I love because we don't need people to tell us what we wanna hear. We need people to tell us what we need to hear, to be able to make those meaningful changes. So.

Katie Boyd (01:13:53.904)
No!

Katie Boyd (01:13:57.738)
Awesome.

Katie Boyd (01:14:13.108)
grade.

Meghan Houle (01:14:16.162)
Go follow Katie Boyd. All the links are in our notes, on our web posting, check out events, come visit you at, you know, Misfit and all of the places. I know you have a lot of things in your own studios and whatnot, just a lot of access, especially for people kind of local and Northeast and all of that. So thank you, Katie, for all of your amazing wisdom and advice, and I'm so honored to be in your world as well. So thank you, yes.

Katie Boyd (01:14:33.085)
Yes.

Katie Boyd (01:14:43.115)
It was my pleasure. It was my pleasure. Thank you for having me.

Meghan Houle (01:14:46.042)
Yes, yeah girl!