Navigating PR Pivots and Business Longevity with Jessy Klein Fofana
Jessy Klein Fofana is the Founder and CEO of LaRue PR.
Jessy’s early career and entrepreneurial highlights stemmed from launching, building and eventually selling her first company before turning thirty.
In 2008, after directing breakout PR and marketing initiatives for some of the most recognized brands in fashion, beauty, and lifestyle, Jessy founded LaRue, an agency trailblazing a new kind of PR strategy that leverages both the power of earned media while maximizing performance-driven commerce PR opportunities.
With a model in mind that included full service Media Relations, Commerce Content and Affiliate Marketing, Jessy has assembled a dynamic team of experts that work cross-functionally and move as quickly as the ever-changing media landscape, making LaRue an industry standout!
I’m so excited to dive into Jessy's journey and her innovative approach to PR and affiliate marketing, and the importance of adapting in an ever-changing industry!
Topics Covered:
(00:33) The evolution of LaRue PR, shifting from full-service PR to including affiliate marketing.
(06:23) Common misconceptions in PR and wisdom on navigating challenges in the field.
(15:08) How affiliate marketing has become a crucial component of LaRue PR’s strategy and its role in modern PR.
(25:10) The unpredictability of PR and the challenges of delivering difficult news to clients.
(27:57) Jessy shares how her leadership style has changed over the years, relying on her team to manage day-to-day operations while she focuses on business development.
(31:10) Maintaining a work-life balance.
(35:52) Advice for women looking to start their own PR firms.
Jessy's journey is a testament to the power of resilience and staying true to your values. Tune in for valuable insights and strategies that can help you pivot with purpose in your own career!
Connect with Jessy and LaRue PR!
Jessy Instagram: https://www.instagram.com/jessyfofana/
LaRue PR Instagram: https://www.instagram.com/laruepr/
LaRue PR Website: https://laruepr.com/
Meghan Houle Method Career Community & Recruitment Resources:
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