Kari Saitowitz - Chief Marketing & Creative Officer of NYSC, Finding Opportunities To Combine Brand Partnerships and Synergies with Your “Competition”   

Mind
Written By Meghan Houle

Kari Saitowitz is the current Chief Marketing & Creative Officer of the New York Sports Club (NYSC) and founder of Fhitting Room currently leading the NYSC in a brand comeback, bringing all NYSC brands together under one in both name and online/social introducing a new brand identity while also developing partnerships with brands and creating activations within the clubs that build upon the NYSC mission of changing lives through fitness. 

Before embarking on her career in the fitness world, Kari was a key marketing executive at Pepsi focusing on building equity for powerhouse brands and launching new product innovations and campaigns.

Kari took her love of planning unique consumer experiences and finding creative solutions to develop a new way for anyone to access the benefits of a personal training session in a motivational group setting. 

This “Gym Idea” became the subject line of an email Kari sent to a close friend in 2012 and led to the opening of the first Fhitting Room location in a small studio on Manhattan’s Upper East Side in March 2013. The lease for Fhitting Room’s flagship Flatiron location was signed six months later, followed by the Upper West side flagship in 2017. 

In October 2022, Kari decided to combine her love for fitness and building brand partnerships and was named Chief Marketing & Creative Officer for NYSC when the company acquired Fhitting Room in October 2022 implementing their standard of operating excellence, sense of community, and marketing/brand expertise to lead the return of the new New York Sports Club. 

Kari positioned Fhitting Room for a transformational acquisition that delivers growth for NYSC and Fhitting Room. Since the acquisition, Fhitting Room has already opened new locations NYSC flagship markets including New York, and Washington D.C.

She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of University of Pennsylvania. She lives in Manhattan with her husband and two sons.

Meghan Houle
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