Dominika Minarovic and Elsie Rutterford: Doing Your Part to Help Save the Planet, While Looking Your Best
Dominika Minarovic and Elsie Rutterford Co-Founders of The Pro-Planet Skincare Brand, BYBI
In 2015, two London-based entrepreneurs Dominika and Elise met in a corporate job (literally sharing desks) where they quickly became office friends, sharing a bond over a passion for clean beauty and lifestyle which together, led them to launch the trend-setting blog, podcast, book, and Instagram account, Clean Beauty Insiders.
Building on this partnership, they followed their love for clean beauty and pivoted out of Full-Time corporate jobs to fearlessly become entrepreneurs, co-founding BYBI in 2017.
BYBI is the first beauty brand to declare a war on carbon (the number one contributor to the climate crisis), and is on a mission to make sustainable skincare easy and accessible for everyone, boasting a comprehensive range of highly efficacious skincare, BYBI includes a range including masks, moisturizers, boosters, and more.
Fast forward to today, Elsie and Dominika are published authors, trained skincare formulators, podcasters and who (leading BYBI) are paving the way for more climate conscious practices, from ingredients to production and packaging.
In this episode we discuss:
Why you should make friends at work
The science behind beauty and sustainability
How BYBI stands out from other clean beauty brands and why you should invest in a clean skincare routine
What carbon neutral means and the importance of it
Not always looking at “what is next” and staying present in business (and life)
Links:
Shop ALL BYBI Products: https://bybi.com/
Learn more about BYBI’s Sustainable Mission: https://bybi.com/pages/sustainability
Get Social with BYBI on Instagram: @bybibeauty
Co-Founders Elsie & Dominika's : @bybifounders
