Paula Maldonado, CEO of Dauntless, Turning a Passion into a Business Reality

Paula Maldonado founded dauntless in 2016 in New York City with all the factors, certified by peta, fair trade and ethically sourced materials.  She wanted to create basic elements that would become the staple garments of a consumer’s wardrobe. Behind that staple garment was a brand story that embodies determination, honesty, fair trade, transparency, love and kindness. 

Dauntless is a PETA certified vegan and sustainable ready to wear brand with a modern responsible supply chain founded in 2016. Paula prides herself as Dauntless being the pioneers of sustainable and vegan fashion with a brand mission to create basics that become the staple garments of any wardrobe and behind that staple garment is a brand story that represents determination, honesty, fair trade, transparency, love and kindness. 

Dauntless brings conscious fashion to fashion forward consumers and is looking to change the perception of sustainable fashion.  The Dauntless business model is about showcasing the importance of maintaining and supporting a responsible modern supply chain. Paula and her team strive to create high end designs with the best quality materials and the ultimate goal of making the consumer feel part of their family and brand DNA, to work together to create sustainable synergy.

The Dauntless team is made up of amazing women that want to create change who are women heads of households holding production artists positions.  Dauntless production site is located in Bogota, Colombia.

Shop Dauntless:  https://dauntless-clothing.com/

Follow on Instagram: @dauntless_nyc