“If you love what you do, the money will come. And if you are doing it for the right reasons, you’ll always be successful.” – Kelly Brabants
I am so excited to introduce my SUPERSTAR guest on the #MethodMasters blog today, Kelly Brabants.
She is the epitome of a business owner who is truly living her dream, following her passions, and doing what she loves in giving back to her loyal community in which she calls her BBB Fam (Family).
When the pandemic hit, she pivoted her signature BBB fitness class to an online platform to stay connected to her community and with her BBB Legging line was able to launch multiple collections through her ecommerce channel www.bootybybrabants.com which contributed to a 300% growth margin in her business.
She has also taken her popularity of the online fitness class to give back to charities and raise money/awareness for various global relief funds.
Kelly is truly an authentic, kind and approachable soul who in person, lights up a room and loves to engage with her community followers when she can in her various Pop-Up retail spaces across New England. I have no doubt, Kelly will continue to build on her success in going into additional markets in 2021.
Though raised in Massachusetts, Kelly’s journey started with a Hollywood mindset and after spending years in New York City and Los Angeles chasing her dream of becoming a professional dancer, she reevaluated her career path and moved back home to Boston in 2013 where she had the support of her family and friends.
The burning passion developed at a young age remained inside of her with one goal: to morph everything she loved about dance into a career in health and wellness, where she could continue her active lifestyle and use her experience to make a positive impact on the lives of others. She did just that and more. Her line of athleisure didn’t come until later; first, came the Booty by Brabant workout class, a product of Kelly’s background in dance and fitness as well as a desire to scale what was a flourishing personal training career at the time. The class quickly caught fire as one of the most sought-after workout classes in the city of Boston and since its inception, the Booty by Brabants workout has served as a community platform that promotes inclusivity and gives back, raising more than $350,000 for different nonprofit organizations around the world.
In March of 2020, Kelly’s teaching model had to adapt to the pandemic, and she dove into unfamiliar territory with her Instagram Live workouts. Her virtual class began drawing more than 1,000 live viewers at once, and everyone who took it became hooked. She is now reaching a much larger, global audience with thousands of fitness enthusiasts continuing to tune into her classes each week. She has donated 100% of proceeds from her Instagram Live workout classes, more than $100,000 to COVID-19 relief funds, racial literacy organizations and children-focused nonprofits that she selects with help from her followers. Kelly now has more than ten years of experience in the fitness industry and is focused on efficiency – her students are guaranteed to break a sweat, feel the burn physically and feel better mentally after her 55-minute session.
ABOUT THE LEGGINGS
The Booty by Brabants clothing line unites women of all shapes, sizes, and ages by removing unnecessary numbers from the shopping experience – because numbers don’t define us. BBB’s durable, made in Brazil leggings and collection of athleisurewear are designed to flatter all body types while promoting comfort and confidence from the inside out.
For more information or to shop, visit www.bootybybrabants.com or join the BBB community on Instagram: @bootybybrabants and @bbbfampage